Fernando co-leads the Platform Engineering practice at adidas, where we design, build and run software-based and self-service platforms and technologies to speed up the value creation of the DevOps product teams, in collaboration and co-creation with them. Fernando is a passionate team builder, agile and lean practitioner, amateur software architect and a rusty coder. Only through innovation, not only in software but also in teams enablement and new ways of management, we won’t be disrupted. He’s a connector and community builder. Obsessed with measurement, feedback cycles and Continuous Improvement who has devoted his entire life to lead software development teams, in Companies such as GFT or HP. He joined adidas in 2015, first leading Global Software Development and later Platform Engineering. Playing a key role in designing and heading up the creation and setup of the Software Engineering IT Hub that adidas has created in Zaragoza (SPAIN).